Elevate Living Courses Portfolio
UX Writing, Content Design, Content Strategy
Product and Training Marketing Campaigns
Copywriting, Branding, Consulting
E-Learning and Instructional Design
Apps, E-Learning, Websites, Sales Funnels
Client Specialty: Industry Leading Healers and Therapists, Organizations, Non-Profits, Spiritual Teachers, Retreat Centers.
Through my agency, Elevate Living Courses, I’ve worked with 400+ industry leading organizations, spiritual teachers, therapists, and healers like Wim Hof, Sounds True, HeartMath, David Gandelman, Revelation Breathwork, Meditation School, Robert Wright, Sharon Salzberg & more!
Recent Projects
The HeartMath App & HRV Coherence Sensor
Roles: UX Copywriting, Information Architecture, User Journey, Wire Frames, Program Scriptwriting, Instructional Design, Marketing Campaign Writing, Brand Voice,
Link to Deliverables: Sales Page Snapshots, Ads, Etc.
Deliverables: UX Copy, UX Content Strategy, User Journey and Information Architecture of all app screens.
Results: Worked in tandem with HeartMath’s CMO, UX Team, and Software Development Team.
Softwares: Figma, Slack, Google Suite
Marketing Product Launch: HeartMath’s New HRV Coherence Sensor
Full Marketing Campaign Strategy, Email Copywriting, Design Team Management. Designed, managed and executed 2 month campaigns to HeartMath’s consumer, professional and partner divisions.
Link to Deliverables: Sales Page Snapshots, Ads, Etc.
Deliverables:
Email, Ad, and Web Marketing Strategy
Brand Language Document.
X Professionally Written Emails with Graphics (Figma)
I managed a UX Designer, Admin, Software Developer and gave weekly meetings on the project to a group of 12 stakeholders.
Results: $572,000 in net revenue from 18 student sign-ups with only a 4,000 person email list.
Softwares: Squarespace, Slack, MailChimp, Meta (Ads)
Meditation School: Meditation Teacher Training
Roles: Business Partner, Marketing Director, Product Manager, Marketing Strategist & Manager, Instructional Designer, Web Designer, Copywriter
Link to Assets: Sales Page Snapshots, Ads, Etc.
Tasks: Full Training Production, Webpage Design, Curriculum Design; Email, Affiliate and Paid Ad Marketing and Sales Campaign; Student Enrollment; Online Event Production; Ad Design and Copy; Email Design and Copy; Training Production and Set-up in LMS.
Deliverables: Developed program curriculum; long-form sales page; event sales page; email list-growth sales pages; program set-up; full-scale email, ad and affiliate marketing campaigns; ad graphics and copy, email marketing graphics and copy; created the Online Training in the client’s LMS (Kajabi) with graphics, student onboarding and copy; Slack for student messaging. Managed clients designer and admin team.
Results: $166,000 in net revenue from 38 student enrollments with only a 10,000 person email list and 12k ad budget.
Softwares: ConvertKit, Slack, Kajabi, Meta (Ads), Affiliate Marketing Software
Project Dates: 4 Months; Nov 2022 - Mar 2023
The Meditation School App
Roles: UX Writer, UX Content Strategist, Information Architecture, Design, UX Team Management
Link to Deliverables: Sales Page Snapshots, Ads, Etc.
Deliverables: Developed program curriculum, long-form web page, full-scale marketing campaign strategy and execution, ad graphics and ad copy, email marketing funnel graphics and copy, set-up Slack for student messaging. Managed clients designer and admin.
Results: $72,000 in net revenue from 18 student sign-ups with only a 4,000 person email list.
Softwares: Squarespace, Slack, MailChimp, Meta (Ads)
HeartMath: Year-Long Trauma Practitioner Certification
The What: Explain the Training
My Roles:
Instructional Design, Webpage/Salespage Design, Script Writing, Video Editing, Consulting for the Marketing and Branding Team,
Link to Deliverables: Sales Page Snapshots, Ads, Etc.
Deliverables: Program Webpage. Program outline for filming. Watched and edited all program videos. Helped create all written program handouts.
Results: $xxx,xxx in Net Revenue.
Softwares: Figma,
Energy Matters: 12 Month Pracitioner Certification Training
Roles: Business Partner, Training Production, Marketing Director (Strategy, Execution, Team Management).
Full Training Production, Web Design, Instructional Design, Marketing and Launch Campaign, Student Enrollment, Online Event Production, Ad Campaign, Email Campaign, Training Production LMS, Slack Set-up
Link to Deliverables: Sales Page Snapshots, Ads, Etc.
Deliverables:
Developed 12-month program curriculum
Long-form sales page for program (Design & Copy)
Full-scale marketing campaign (Email, paid ads, live events, social media). Strategy, execution, mgmt.
Paid ad strategy, graphics and copy.
Email marketing strategy, graphics and copy.
Sales page and email strategy for two live events
Produced the Online Training in the client’s LMS (Kajabi) with graphics, copy
Set-up Slack for student messaging.
Managed clients designer, teachers and admin.
Results: $212,000 in net revenue from 72 student sign-ups with only a 5,000 person email list.
Softwares: ConvertKit, Slack, Kajabi, Meta (Ads), Affiliate Marketing Software, Zoom.
Length of Project: 6 Months; Oct 2022 - Feb 2023
Revelation Breathwork: Practitioner Certification Training — 130 Hours
Full Training Production, Webpage Design, Instructional Design, Marketing and Launch Campaign, Student Enrollment, Online Event Production, Ad Campaign, Email Campaign, Training Production LMS, Slack Set-up
Link to Deliverables: Sales Page Snapshots, Ads, Etc.
Deliverables: Developed program curriculum, long-form web page, full-scale marketing campaign strategy and execution, ad graphics and ad copy, email marketing funnel graphics and copy, set-up Slack for student messaging. Managed clients designer and admin.
Results: $72,000 in net revenue from 18 student sign-ups with only a 4,000 person email list and no ad budget.
Softwares: Squarespace, Slack, MailChimp, Meta (Ads), Instagram.
HeartMath Health Practitioner Website and Ecosystem Design and Re-Brand
Full Training Production, Webpage Design, Instructional Design, Marketing and Launch Campaign, Student Enrollment, Online Event Production, Ad Campaign, Email Campaign, Training Production LMS, Slack Set-up
Link to Deliverables: Sales Page Snapshots, Ads, Etc.
Deliverables: Developed program curriculum, long-form web page, full-scale marketing campaign strategy and execution, ad graphics and ad copy, email marketing funnel graphics and copy, set-up Slack for student messaging. Managed clients designer and admin.
Results: $72,000 in net revenue from 18 student sign-ups with only a 4,000 person email list.
Softwares: Squarespace, Slack, MailChimp, Meta (Ads)
Mosaic Transformation Lab
Full Training Production, Webpage Design, Instructional Design, Marketing and Launch Campaign, Student Enrollment, Online Event Production, Ad Campaign, Email Campaign, Training Production LMS, Slack Set-up
Link to Deliverables: Sales Page Snapshots, Ads, Etc.
Deliverables: Developed program curriculum, long-form web page, full-scale marketing campaign strategy and execution, ad graphics and ad copy, email marketing funnel graphics and copy, set-up Slack for student messaging. Managed clients designer and admin.
Results: $10,000 in net revenue from 12 student sign-ups with only a 500 person email list.
Softwares: Squarespace, Slack, MailChimp, Meta (Ads), Mighty Networks
Sounds True: Online Summit Production
I Produced 8, 10-Day Online Summits for Sounds True Publishing over a three year period.
Roles:
Link to Deliverables: Sales Page Snapshots, Ads, Etc.
Deliverables: Developed program curriculum, long-form web page, full-scale marketing campaign strategy and execution, ad graphics and ad copy, email marketing funnel graphics and copy, set-up Slack for student messaging. Managed clients designer and admin.
Event Details: Each online summit was 10 days long and had 20-30 speakers. Each speaker spoke for an hour on a related topic, pre-recorded via video in Sounds True’s studio. Event aired “live” over to days and then sold evergreen.
Results: $250,000 - $600,000 in revenue per week-long online event.
Softwares: Figma, Slack, Google Docs
TimeFrame: September 2024 - October 2025
HeartMath: Marketing Campaign Strategy and Management
Sales Campaigns: Black Friday (2023), Holidays (2023), Spring Sale (2024), Summer Sale (2024), Multiple Product Sales (2023 and 2024)
Full Marketing Campaign Strategy, Email Copywriting, Design Team Management, for the Black Friday, Holiday, Spring and Summer email and website sales and campaigns for both the consumer division and Health Professional Divisions of the HeartMath Institute.
Link to Deliverables: Sales Page Snapshots, Ads, Etc.
Deliverables: Developed program curriculum, long-form web page, full-scale marketing campaign strategy and execution, ad graphics and ad copy, email marketing funnel graphics and copy, set-up Slack for student messaging. Managed clients designer and admin.
Results: $500,000 - $1,000,000+ in gross revenue per each of these individual email and web campaigns. Products include HeartMath’s HRV Coherence sensors, professional and consumer trainings, and app sign-ups.
Softwares: Figma, Slack, Google Docs
TimeFrame: July 2023 - December 2024
Teacher of Entreprenuership and Business
In the 250-Hour Meditation Teacher Training Program I run a 4-month Curriculum on Entrepreneurship for our students and have guided 75 students through this curriculum on Zoom.
Link to Deliverables: Sales Page Snapshots, Ads, Etc.
Deliverables: In 2023 and 2024, I taught 4, 2-hour classes per training. I run monthly small group classes with student pools of 6-10 people on Zoom, and teach private coaching sessions within the training.
Skills I teach: in net revenue from 18 student sign-ups with only a 4,000 person email list.
TimeFrame: September 2023 - Dec 2024
Sounds True: Online Course Production
I produced 6 online courses in my times at Sounds True.
Link to Deliverables: Sales Page Snapshots, Ads, Etc.
Deliverables: Developed program curriculum, long-form web page, full-scale marketing campaign strategy and execution, ad graphics and ad copy, email marketing funnel graphics and copy, set-up Slack for student messaging. Managed clients designer and admin.
Results: $572,000 in net revenue from 18 student sign-ups with only a 4,000 person email list.
Softwares: Figma, Slack, Google Docs
TimeFrame: September 2024 - October 2025
Sounds True: Audio Course and Podcast Production
Full Marketing Campaign Strategy, Email Copywriting, Design Team Management, for the Black Friday, Holiday, Spring and Summer email and website sales and campaigns for both the consumer division and Health Professional Divisions of the HeartMath Institute.
Link to Deliverables: Sales Page Snapshots, Ads, Etc.
Deliverables: Developed program curriculum, long-form web page, full-scale marketing campaign strategy and execution, ad graphics and ad copy, email marketing funnel graphics and copy, set-up Slack for student messaging. Managed clients designer and admin.
Results: $572,000 in net revenue from 18 student sign-ups with only a 4,000 person email list.
Softwares: Figma, Slack, Google Docs
TimeFrame: September 2024 - October 2025
Meditation School: Designed 5 Courses and 10+ Sales Pages and 10+ Email Journeys
Link to Deliverables: Sales Page Snapshots, Ads, Etc.
Deliverables: Wireframes for X Sales Pages, Copywriting, Design and Admin Team Management, Instructional Design, Team and Product Management.
TimeFrame: June 2022 - Dec 2024
Meditation School: Quiz for Email List Building
In the 250-Hour Meditation Teacher Training Program I run a 4-month Curriculum on Entrepreneurship for our students and have guided 75 students through this curriculum on Zoom.
Link to Deliverables: Sales Page Snapshots, Ads, Etc.
Deliverables: In 2023 and 2024, I taught 4, 2-hour classes per training. I run monthly small group classes with student pools of 6-10 people on Zoom, and teach private coaching sessions within the training.
Skills I teach: in net revenue from 18 student sign-ups with only a 4,000 person email list.
TimeFrame: September 2023 - Dec 2024
Projects Produced With Sounds True Publishing
UX Writing | Content Design | UX Strategy
E-Learning: Course Production & Marketing Launch Campaign
E-Learning: Instructional Design and Course Production
Testimonials from Industry Leading Clients!
“Working with Matt was a joy. I felt deeply seen and tenderly held as together, we uncovered my unique gifts and shaped them to meet an authentic need in the world. This collaborative approach gave birth to an online training that conveys the essence of my work in a fresh, accessible and relevant form.”
Mirabai Starr
Internationally Renowned Spiritual Teacher and Author of 12 books including Wild Mercy
“I had the pleasure of working with Matt on crafting my vision for my upcoming online training. Working through a massive amount of information he helped me distill the elements that would best serve my students and the curriculum we put together has been the foundation for the training I launched. I couldn’t be happier with the results. Matthew is skilled, capable and a joy to work with.”
Damien Echols
Internationally Renowned Spiritual Teacher, Author of multiple best selling books, and character in the Netflix Show, “The Midnight Gospel” with Duncan Trussel.
“Over the last two and a half years Matt helped me design and launch two, year-long Certification Trainings in the Energy Healing and Meditation Teacher spaces, co-designing the curriculums, designing and managing the marketing launches and managing the production of our programs. Matt has also helped me design the Meditation School App, many of my Insight Timer courses, and has expertly guided my team through many expansions as the structures of my businesses have shifted and scaled over these past years.”
David Gandelman,
Spiritual Teacher, Top 10 Downloaded Teacher on Insight Timer, and Author of 7 Energies of the Soul.
Projects and Portfolio
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About Matt Beck:
In 2019, I started ElevateLiving Courses after a decade in the industry to teach industry leading (and budding) healers, spiritual teachers, therapists, health practitioners, organizations and coaches how to create sustainable income and training programs in ways that align with their unique energy, embodied visions, and the desires of their students. I’ve been fortunate to support over 400 industry leading healers in the form of a coach and guide, business strategist, marketing launch strategist and instructional designer. From creating sustainable trainings and business models, to shifting the energetic and mindset blocks that are leading to a plateau, we’re here to help you raise your energy & impact..
These are disciplines we devote ourselves to whole-heartedly and would love to connect to help you grow a business you genuinely love that helps others to evolve, heal and align.
Interested in Partnering With
Elevate Living Courses?
If you are interested in coaching and strategy support, or have an email list and audience of over 15,000 people and need support designing and marketing a certification training — please reach out below!